9.00am – 10.30am

Plenary, featuring international keynote presenter

Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS and author of blog ‘Know your own bone’, USA
Hubs for human connection: data on the social role of cultural organisations
CLICK HERE TO DOWNLOAD COLLEEN DILENSCHNEIDER’S POWERPOINT PRESENTATION

ColleenDilenschneiderThe Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies. Colleen is the author and publisher of the popular blog Know Your Own Bone, a resource for creative engagement for non-profit and cultural organisations.

Collections, programs, and performances are important, but they are only important insofar as they inspire, educate and connect people. Colleen will present data-informed reasons for cultural organisations to take ‘going social’ seriously and consider integrating it into everything that they do.

ABSTRACT

The data is in! At their best, cultural organisations facilitate human connection – not simply between people and art or artifacts, but between individuals and their communities. During this keynote, Colleen Dilenschneider, Chief Market Engagement Officer at IMPACTS Research and author of the popular website, Know Your Own Bone, will share the big data on this critical aspect of cultural institutions today. Colleen will share data on the reported “best thing” about a visit to an organisation and the important role that connectivity plays in increasing overall satisfaction, driving visitation, and securing support.

Data suggest that our collections, programs, and performances are important, but they are only important insofar as they inspire, educate and connect people. This keynote and the data presented will open your eyes to the undervalued “superpower” that cultural institutions already possess so that they can do an even better job educating and inspiring audiences – and getting people in the door!